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16 Nov 2016
Lifestyle Photographer
Over the last many years a photographers vision and their visual approach is the major defining tool for Art Buyers. Shockingly, most photographers are nevertheless not aware how important it's to define, develop and market their vision.

Lifestyle Family Photographer
Many still feel that their current relationships and their technical skills will win assignments. What is you see it of why clients hire talent? Are you feeling that your personality, technical abilities and professionalism will be the important elements that you are selling? Or are you aware that your particular clients are demanding that you define and market a unique vision?

Assignment buyers now turn to each photographers visual procedure for demonstrate to them when the shooter is "right" for the project. Previously "the fit" was based on the relationship with talent just as much as it turned out by the photographer's abilities which now has changed, "The fit" is determined by Vision. In the event the photographer features a vision which fits a job they are considered to do the job.

One of the major reasons for this shift may be summed up by 50 percent words, CORPORATE BRANDING. Corporations have spent and attempt to invest thousands of dollars to define, identify and sell their "Brand." The company could be the value message to consumers and that's what is clearly in the forefront in every annual report, and advertising campaign.

Furthermore, companies do their research and possess clearly identified and defined their audience. They are fully aware who they really are, what publications they read, what Tv programs they watch, whatever they eat and drink and what kinds of music they listen to.

Before art is assigned to any photographer the art director has defined the appearance of the campaign knowning that look is situated upon the organization brand with tha audience at heart. Because of this an art form buyer can look to get a photographer whose images represent that appear to be and feel.

Different visual approaches talk to different company messages. You could be a lifestyle photographer, but is your visual procedure for lifestyle defined? Do you shoot moments that are quiet and reflective or are you currently shooting sports lifestyle that is certainly active bold and demands plenty of color? Different visual styles interest different corporate messages.

To comprehend how corporate branding works and why they have achieved this type of monumental devote the advertising process, lets discuss the instance of the automotive industry and discover how branding continues to be affected the advertising process.

Each auto company has established its brand identity. For many years the VOLVO brand revolved around safety. The vehicle was not overly attractive the safety records were remarkably, high. The organization centered on the vehicles record for safety, which led them to determine (after general market trends) the target audience's were families. In fact, teens and young adults aren't as interested in safety as is also in looks, speed and satisfaction.

The following factor considered was economics. Because the price point of Volvos was high, the prospective family for Volvo was affluent. No trips to KMART because of these families. These were canoeing, skiing, or trekking on the local Caf. Images depicted families in these activities. As VOLVO ad campaigns continued to focus their communication around the brand message Volvo in the minds of buyers, indeed became symbolic of safety.

The target was on the connection with driving; the thrill, the experience. The photos were enthusiastic, a young lifestyle feel, and were somewhat quirky and contained a certain amount of dry humor.

Within the Art Buyers world, the photographers decided to shoot Volvo's campaign were that's doubtful going to be the same folks that shot Volkswagen. The campaigns had different agendas. Every time a buyer is seeking a photographer to produce images which contain warm family, connected moments (ones that represent keeping the family safe) the books they call in, the net sites they cruised aren't the same as those they will look for when evaluating talent that exhibits images that are fun, quirky, and energetic.

While Volvo and Volkswagen create the same kind of product, the design, feel and also the value (branding message) towards the consumer of each and every product was vastly different. The photographers chosen for each campaign obviously necessary to have experienced different visions as well.

This instance is repeated through the entire corporate, editorial, design and ad worlds.Companies have specific messages to speak to consumers. The messages have a look and think that requires a unique kind of photography. Art Buyers, photo editors and designers are trying to find the type of imagery that speaks to the assignment before them.


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